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69

Hyprop Investments Limited

Integrated annual report 2016

INTELLECTUAL CAPITAL

Over the years, Hyprop has developed a significant base of

intellectual capital. This is a competitive advantage in our industry,

reinforcing both our ability to attract the desired calibre of skills to

underpin long-term growth, and the success of the business.

Excellence is achieved through our particular areas of expertise which

include consistency of management, proactive asset management,

legal resources, leasing structures, information and technology

management, and ongoing portfolio enhancement through extensions

and refurbishments. We focus on open dialogue with shareholders

and transparent investor relations. The success of this approach is

reflected in the recognition received by Hyprop, such as inclusion on

the FTSE/JSE Responsible Investment Index, winning the MSCI South

Africa real estate investment conference awards and awarded “Good”

in EY’s “Excellence in Integrated Reporting Awards 2016”.

To illustrate intellectual capital at work as well as harnessing

technology to ensure operational effectiveness:

•

•

Our single integrated electronic property management system

offers multiple bene ts:

–

–

Financial data (including accounting, leasing and retail

information for all properties in our South African portfolio)

centrally stored and hosted for secure access anywhere in the

world on any device, including mobile

–

–

Processes are standardised and controlled more efficiently

–

–

Reduced cost and maintenance of expensive computer

equipment

–

–

From a management perspective, the nancial performance of

each property, multiple properties or entire portfolios can be

easily reviewed

–

–

Tenant and lease-related data can be viewed and compared

throughout the portfolio

•

•

We centrally monitor parking, footfall and tenant turnovers across

the portfolio. In terms of footfall, monitoring the directional ow

of shoppers assists in optimally locating tenants and improving the

general ow of the mall

•

•

Using social media – including smartphone apps and high-speed

wi-fi at centres – facilitates timely communication and attracts

more shoppers