Ensuring a sustainable company in changing times
The retail market changes rapidly: despite the fact that we focus on the long term, we stay abreast of trends. Our investment strategy focuses on long-term growth and investment. As evidence, we still own our original 1988 investment, Hyde Park Corner.
We achieve sustainable income growth through contractual rental escalations. This is supported by tenant mix enhancement, reinvestment, extensions and refurbishments, appropriate rental levels, and controlling tenant arrears and property expenses.
Hyprop proactively accommodates new retail and lifestyle trends to retain our loyal customer base across the portfolio and we continue to improve and invest in our assets. Trends and developments are being driven by changing lifestyles, convenience and technology. We monitor online shopping and e-commerce trends and consider how we can integrate these into the business.
We seek to ensure that our shoppers enjoy their experience in our centres by focusing on entertainment and lifestyle elements such as food courts as well as ways to improve accessibility and flow. Tenant mix also plays a strong role in ensuring that shoppers can find their favourite retailers.
Each shopping centre is unique and, in South Africa, each community is different. We therefore adapt our centres according to the communities in which they are located and we involve these communities as much as we can.